B4play | Monthly 'Before the Bars' Mixers

For the series' branding, I developed a dynamic visual identity: a consistent graphic print base, overlaid with vibrant lettering that would both change month-to-month. This allowed each event to feel unique while maintaining a cohesive aesthetic. 

Our marketing strategy centered on optimized social media campaigns and good ol' word-of-mouth, spotlighting each month's diverse performers and other featured talents.