The OFFSITE Brand
After strategically deciding on the name OFFSITE, I was tasked with creating a logo lockup. I designed a logo rooted in clean lines and open space. This minimalist approach fosters a sense of sophistication and clarity. The idea was that the colored sections would change based on which venue they were representing, while maintaining a cohesive brand identity through a unifying gradient for marketing communications.
Understanding the critical role of word-of-mouth in driving success, we designed a brochure that would serve as a powerful brand ambassador for OFFSITE. The visually striking waterfall-page layout, combined with high-impact photography and clear, concise copy, effectively conveyed the unique value proposition of our multi-faceted venue.
From being featured on annual 'Best of' lists to winning numerous awards from industry-leading publications and raving, 5-star client testimonials, OFFSITE is consistently ranked at the top of every event planner's list.